Marketing and corp com (EDUC) *

  • Composante

    Service des relations internat et des étudiants étrangers

  • Volume horaire

    15h

  • Période de l'année

    Enseignement septième semestre

Description

Teacher: Alessandro Lovari

Contact: activites.educ@liste.parisnanterre.fr  (activites.educ @ liste.parisnanterre.fr)

The main goal of the course is to provide students with the knowledge, skills, tools (theoretical and
methodological) that will enable them to:
1) Learn the strategic role of marketing for companies and organizations;
2) Learn the evolving characteristics of corporate communication, with a specific focus on its
strategies and tools;
3) Learn the importance of digital platforms and social media for companies and organizations;
4) Create and manage a digital communication project work, with a particular focus on social network
sites.

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Évaluation

Écrit ou oral
Contrôle continu, pas de dérogatoire

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Pré-requis obligatoires

Niveau de langue B2 de l'activité 

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