Composante
Service des relations internat et des étudiants étrangers
Volume horaire
15h
Période de l'année
Enseignement huitième semestre
Description
Teacher : Alessandro Lovari
Contact : activites.educ @ liste.parisnanterre.fr
The main goal of the course is to provide students with the knowledge, skills, tools (theoretical and
methodological) that will enable them to:
1) Learn the strategic role of marketing for companies and organizations;
2) Learn the evolving characteristics of corporate communication, with a specific focus on its
strategies and tools;
3) Learn the importance of digital platforms and social media for companies and organizations;
4) Create and manage a digital communication project work, with a particular focus on social network
sites.
Évaluation
Ecrit ou oral
Contrôle continu, pas de dérogatoire
Pré-requis obligatoires
Niveau B2 de l'activité