Graphic design

Ce cours présente (en anglais) les fondamentaux du graphic design. 

Design Basics: students will be given a major overview of the most common practices in graphic design: visual identity design, user interface design, advertising design, packaging design, environmental graphic design etc. They will be introduced to the basic tools for design: learning the basic functions of Adobe Illustrator, Adobe Photoshop and Adobe InDesign. They will also be introduced to a number of online platforms that can help achieve more complex results. 

Principles of design: students will be introduced to a number of basic design principles. The course will address topics such as colour theory, layout design, branding, typography, and composition, through questions such as: How can you influence the way a design is perceived? How can you enhance the usability of a design? How can you increase the appeal of a design?  

Methods of design: we will look at some of the most widely applicable and effective methods of design—research, analysis, and ideation, through a number of case studies. This will give students an insight into how they might research and analyse their own designs. 

Design in Marketing: understanding that design in marketing is more than logos, colours, and page layouts — it is the corpus callosum, connecting your company to your brand, and therefore to your customer. The rise of social media, and the interpolation of advertising on these platforms demands a fast-paced and well-prepared approach to design. 

Rapport écrit et/ou soutenance orale et/ou QCM d'une durée maximale de 2H (en présentiel ou en distanciel)

Rapport écrit et soutenance orale.

Lidwell, W., Holden, K., Butler, J. (2010) Universal Principles of Design, Rockport Publishers 

Hanington, B., Martin, B. (2012) Universal Methods of Design, Rockport Publishers

Norman, Donald A. (2013) The Design of Everyday Things, Basic Books. 

Bierut, Michael (2015), How to... , Harper Design

Eskilson, Stephen K. (2019), Graphic Design: A History, Laurence King Publishing 

Samara, Timothy (2005), Making and Breaking the Grid, Rockport Publishers

Wheeler, Alina (2017), Designing Brand Identity, Wiley