Niveau d'étude
BAC +4
ECTS
3 crédits
Composante
Sciences économiques, gestion, mathématiques et informatique
Volume horaire
18h
Période de l'année
Enseignement huitième semestre
Description
This course is based on Google's Fundamentals of Digital Marketing certification program and is designed to provide a solid foundation in key digital marketing concepts and tools.
Objectifs
The course aims to :
- Provide students with a comprehensive understanding of digital marketing principles and channel.
- Develop practical skills in areas such as SEO, SEM, social media, and data analytic.
- Enable students to build and evaluate a digital marketing strategy aligned with business objective.
- Familiarize students with industry tools and metrics for measuring online performanc.
- Prepare students to successfully pass the Google Fundamentals of Digital Marketing certification exam and apply their knowledge in professional contexts.
Évaluation
Modalités : CCI
SESSION UNIQUE :
Contrôle Continu
• Type : Dossier
• Durée : 2h00
Partiel
• Type : Dossier
• Durée : 3h00
Régime Dérogatoire
• Type : Dossier
• Durée : 3h00
RATTRAPAGES :
• Type : Dossier
• Durée : 3h00
Utilisation de l'intelligence artificielle :
none
Heures d'enseignement
- CMCM18h
