Project management

The course is aimed at providing students with a solid foundation in Marketing Management.
You will introduce in France a product/service which does not yet exist in France, but already exists outside France.
You will define a business, marketing, and financial approach adapted to the French market. This project will be an evaluation of your analytical abilities and an evaluation of your ability to integrate with relevance and coherence your options in relation to your product/service on the French market.

The main objective will be to elaborate a Business , Marketing & Financial aproach with relevance and coherence.

The objectives shall include

• Market analysis & surveys,
• Strategic approach of the market and key objectives,
• Implementation of marketing strategy & communication media,
• Marketing cost evaluation,
• Presentation of Recommandation Report on Marketing Management.

Modalités : CCI
SESSION UNIQUE :
Contrôle Continu
• Type : Écrit, Oral, Dossier
• Durée : 1h30

Partiel
• Type : Écrit, Oral, Dossier
• Durée : 1h30

Régime Dérogatoire
• Type : Écrit, Oral, Dossier
• Durée : 1h30

RATTRAPAGES :
• Type : Écrit, Oral, Dossier
• Durée : 1h30

Utilisation de l'intelligence artificielle :
None