Digital tools

This course offers an introduction to the digital tools used in digital communication. It covers, in broad terms, the main levers and channels organizations use to build and distribute their communication online, giving students a general grounding in the practices and tools of the field.

• Become familiar with the digital communication tools ecosystem.
• Understand the broad principles of digital communication.
• Develop a general working knowledge of industry practices.
• Learn to navigate the different digital levers and channels.

Modalités : CCI
SESSION UNIQUE :
Contrôle Continu
• Type : Oral, Dossier
• Durée :

Partiel
• Type : Oral, Dossier
• Durée :

Régime Dérogatoire
• Type : Oral, Dossier
• Durée : 3h00

RATTRAPAGES :
• Type : Dossier
• Durée : 3h00

Utilisation de l'intelligence artificielle :
None

• Identify the main tools and levers of digital communication.
• Understand the general logic behind how these tools are used.
• Navigate the different practices and channels used in the field.
• Adapt communication to the specificities of digital channels.