Formation certifiante en digital

This course is based on Google's Fundamentals of Digital Marketing certification program and is designed to provide a solid foundation in key digital marketing concepts and tools. It covers 17 core modules, including search engine optimization (SEO), search engine marketing (SEM), content marketing, email, social media, mobile strategy, and web analytics. Students will learn how to develop a digital strategy, attract and engage customers online, measure campaign effectiveness, and adapt their approach based on data. The learning path combines self-paced online modules, in-class guidance, practical discussions, and exercises to apply the knowledge in real-life scenarios. At the end of the course, students are required to take and pass the official Google Digital Garage certification exam. This internationally recognized certificate validates their skills and enhances their employability in digital marketing roles.

The course aims to:

• Provide students with a comprehensive understanding of digital marketing principles and channels.
• Develop practical skills in areas such as SEO, SEM, social media, and data analytics.
• Enable students to build and evaluate a digital marketing strategy aligned with business objectives.
• Familiarize students with industry tools and metrics for measuring online performance.
• Prepare students to successfully pass the Google Fundamentals of Digital Marketing certification exam and apply their knowledge in professional contexts.

• Session unique

Modalité : Certificat en ligne
Contenu : Passer la certification Google en ligne

• Connaître les bases du marketing digital

Digital Marketing, Dave Chaffey, Pearson